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Apple had unveiled its magical and revolutionary device, called ?iPad? last month. Since June last year, market is expecting various features in the device and saying that it will kill eBook readers like Kindle. It will offer LED-backlit 9.7-inch color IPS LCD display, which is four times that of iPod Touch and will provide multi-touch interaction with print, video, photos, and audio.
For connectivity, the first as a three-generation device, it supports most of the iPhone OS apps (about 1.4 lakh) of the Wi – Fi support. This 64 GB storage capacity of 16, 32, is provided based on the price and configuration. Low-end 16GB model for 499 dollars, Apple's high-end version of ipad compared with 599 dollars and 699 dollars will be sold. Useful for 3G, users must pay an extra 130 dollars.
What iPad may offer to its users?
Despite offering such device, provided that the iPad Apple will have little impact on India. The device, which may find its usefulness in the hands of the next generation surfing the Internet and watch high-definition video will have opportunities in areas such as education, industry publications and newspapers.
It is predicted that the device is a powerful computer that has a highly engaged and immersive multimedia experience is consumption.
iPad?s impact on India
Apple said the device to fill the space between the phone and a full blown PC. This means consumers can use the small, light tablet for accessing their e-mails, read newspapers and magazines. But, this depends on the subsidies from companies or publishers.
In addition, Apple's iPhone is not a bestseller in India. In addition, the company has not introduced its iPhone 3GS model in the country, which was released worldwide in June 2009. The iPad not yet reached FCCs approval, therefore, the availability in the West is in doubt. Thus, the availability and adoption is in India to various constraints of the market.
Pricing
For targeting India, the pricing of iPad matters the most. At $499, with a 4% duty, the price will not be too different from a laptop or a PC. But on the higher end, the fully loaded tablet costs $829. In the current price bracket, it is suggested that the iPad will have no impact on laptop or PC sales in India. Further, the craze of eBooks in the country is very limited and still developing, and therefore, the iPad will have problem in finding utility in Indian publishing industry.
Social Networking
One thing is most anticipated gadget missing is the social networking BUZZ services. According to reports, the new flat-panel does not provide an integrated social media sharing photos, proposals, and share home video.
Discussion
As we earlier said that the Apple iPad is a multi-function tablet. The device has 1GHz micro processor and a 16GB hard drive; therefore the device could not be cheap. But, it cannot replace laptops or Smartphones. Further, in India, the availability of low-cost e-books is scarce; hence, fondness for printed books and the iPad?s cost may lead to low adoption.